Brand Positioning and Messaging Framework

A one-page position, value statements and proof points your whole team can repeat

What you get:
- Basic: Positioning statement and audience; Core value propositions
- Standard: everything in Basic plus Messaging pillars with proof points; Elevator pitches in three lengths
- Premium: everything in Standard plus Channel-by-channel message guide and do and avoid list; Competitor contrast table and team workshop outline

Scope limits:
- Basic: up to 1 audience segment
- Standard: up to 3 audience segments
- Premium: up to 5 audience segments

What to provide when ordering:
- Business description and customers
- Competitors
- Current messaging

Limits and responsibilities:
- Market information comes from public sources; key figures must be verified by you
- Specific results such as acceptance, rankings or sales cannot be guaranteed
- Work beyond these limits or extra revisions is quoted separately

After ordering, submit the required details and files in the My Services section of your account. Delivery files appear there when the work is done, and you can request revisions if needed.

• Delivery on time
• Direct messaging
• Confidentiality assured